THE BUSINESS
Building The Business of Surf
citywave USA delivers strong business value for a variety of venues by creating unmatched destination appeal. The attraction draws a diverse range of guests, from avid surfers, beginners, to families and event-goers, transforming a venue into a social lifestyle hub, generating foot traffic well beyond traditional audiences. People come to see the action up-close & in real time.
By providing a controlled and consistent surf experience, citywave makes surfing accessible to all, regardless of experience. This encourages longer dwell times and higher per-visitor spend while opening new revenue streams including ticketing for events or competitions, food and beverage, retail, rentals, memberships, lessons, programs, surf camps, photo/video packages, and more.
The attraction can extend shoulder seasons, improving asset utilization and providing more consistent engagement throughout the year. As a unique surf experience, citywave supports destination positioning, hosting recognized competitions or surf events that elevate a venue’s profile and marketing reach.
Sample Venue Types
Resorts: Increase ADR and occupancy while setting your property apart from the competition with a skill based amenity guests cannot get anywhere else.
Standalone Venues: Create a destination built around location based entertainment surrounded by F&B for a high energy, revenue generating social hub.
Adventure Destinations: Deliver an authentic action sport experience that aligns with adrenaline driven guests and gives them a new reason to surf, stay longer, and return.
Mixed-Use Developments: Differentiate your community with unique amenities that increase perceived value, drive HOA revenue, and elevate lifestyle offerings for residents and visitors.
Waterparks: Increase season pass sales and in-park revenue with after-hours programming, lessons, events, and more to activate all hours and expand offerings.
Surf Parks: A complementary wave experience to a traditional surf lagoon that is ideal for learn to surf, progression, and accelerated skill development with more actual ride time.
Unlocking Daily Revenue
Citywave USA isn’t just a surf attraction — it’s a full operational platform designed to generate revenue every single day. Because the wave is consistent, controlled, and built for all skill levels, operators can program the venue from morning through night with offerings that serve beginners, experts, families, schools, clubs, and brands. This creates a reliable, diversified revenue engine rather than a single-use attraction.
From beginner lessons and progression classes to memberships, camps, and after-school programs, the wave becomes a repeat-visit driver that builds community and predictable income. Private surf nights, birthdays, corporate groups, and team-building events fill premium time slots, while competitions, pro-level sessions, and demos elevate visibility and justify higher-value experiences. Adaptive surf programs, influencer partnerships, and brand activations extend reach even further — turning your venue into a dynamic, content-rich destination.
With citywave, programming isn’t an add-on; it’s the core of the business model. Every hour can be monetized. Every session can be designed to serve a new audience. And every day brings new opportunities to build loyalty, generate revenue, and keep guests coming back.
How to Get Started
Bringing a citywave® to your venue isn’t just purchasing a ride — it’s building a long-term, revenue-driving business model rooted in the right location, the right design, and the right operating strategy.
From day one, our team works alongside you through every stage of the journey. With proven expertise in both surf and destination development, we help navigate risk, identify scalable profit centers, and build a strategy that leads to successful operations — not just a ribbon cutting.
